Until recently, Ali Woods was, as one reviewer put it, PR man by day, comedian by night.
Better known to his QE contemporaries as Alister Heywood (OE 2005–2012), he first made a name on TikTok and then gained a big boost when his debut solo show at this year’s Edinburgh Fringe sold out amid five-star reviews.
Now, underpinned by his huge online following, he has given up the day job and become a professional comedian.
The very first time he was involved in performing comedy was at York, where he was reading English & Related Literature. He was part of a university ‘improv’ group called The Shambles. He then first did stand-up in London in 2015 at open mic nights. In 2017, he was runner-up in the Leicester Square New Comedian of the Year competition and was short-listed for a BBC New Comedy Award in both 2017 and 2018.
Alister won Hackney Empire New Act of the Year 2020 – Evening Standard writer Bruce Dessau’s quotation in the headline is from that time. He has appeared on BBC Radio 4, TalkRadio and TalkSport, alongside hosting his own podcast, All I Do Is Fail.
All of this was achieved while he was simultaneously working in PR: he is working his notice as a New Business and Marketing Executive for the Propeller Group (a global PR, content and events agency) and finishes on 21st December.
Alister was planning to do his debut full stand-up show in 2020, but was thwarted by the pandemic. Instead, during lockdown he started making videos, which soon went viral. Today, he has 153,000 followers on Instagram and 113,000 on TikTok. His online comedy sketches under the tag @aliwoodsgigs have gained millions of views and likes, and featured on LadBible and Buzzfeed UK. It is by using this audience that he has now managed to turn professional.
In his comedy, he presents a mix of the ‘everyman’ and the ‘modern man’, displaying sensitivity and a genuine interest in men’s mental health, which gives him a great perspective on the modern ‘lad’ culture. He speaks on topics such as football, the environment, and many social causes close to his heart.
Typically outspoken, he is keen to encourage those interested in creative work to pursue it and get the career they really want: “You can do it, believe that you can. I’ve done it and I’m not even funny!” It was not, he said, an aspiration that was really valued in the QE of his time. “I was never encouraged to take creative work seriously, it was seen as a facilitator for cover letters and CVs.”
Alister, who was among the guests at this term’s OE Association Dinner, therefore feels a special impetus to encourage today’s pupils if they hold similar interests.
“You can work really hard to end up in a job you hate because you thought it was the safe option,” he says. “I would like to communicate to current QE boys that creative arts are a legitimate pursuit which requires the same work as any difficult degree or discipline or career, and will truly be worth it. If you are passionate about it, and you’re willing to be consistent, put yourself out there, learn from your setbacks and not to give up: it will be the most fulfilling journey you’ll ever make.
“Don’t be afraid to take the risk. Believe that you are able to succeed in a competitive, creative field.”
- You can view Alister’s videos at his website.
Max (OE 1991–1998), a corporate communications expert, visited the School to speak to a select group of sixth-formers.
LSE Generate’s other partners include the Foreign, Commonwealth and Development Office and Makyth Ventures, the Winchester College-based entrepreneurship group which itself ran a workshop for QE in the 2022 Spring Term.
All but one of the group from the Class of 2016 (those who started at QE in 2009) were from Broughton House, and so they duly enjoyed the opportunity to talk to the young Broughtonians of today.
They then did a careers ‘speed-dating’ workshop in which they introduced their roles and industries, and the key skills and routes into it, to small groups of Year 8 boys. The group included doctors, engineers, a lawyer and a representative of the film industry. There was an opportunity for the boys to ask questions of the visitors.
Two engineers: mechanical engineer Lampojan Raveenthiranathan, who studied at UCL and now works for a company which designs and manufactures components for military aircraft ejector seats, and civil engineer Roderick Lee;
Lending their expertise and experience on the day were four 2017 leavers: Aadil Kara, Neelesh Ravichandran and Harikesan Baskaran and Suchira Peiris. Aadil, Neelesh and Harikesan all got through to the national stages of the UK Space Design Competition (Galactic Challenge’s ‘big brother’ for older pupils) when they were in Year 13, with Aadil going on to reach international level.
The challenge has two main objectives: to help foster pupils’ interest in Science, Technology, Engineering and Mathematics (STEM), and to help them develop so-called ‘soft skills’, such as team-working, communication, and the ability to solve complex problems.
Suchira left QE to read Politics and International Studies at the University of Warwick, before securing a role as a consulting data analyst at the Information Lab. He said: “As a volunteer it was inspiring to see how engaged and active the students were in the competition, the out-of-the-box thinking, novel problem-solving and, in nearly every case, a board-worthy presentation!”
After trailing team Astrodyne Delta through the early stages of the competition, Solaris Flight Systems came through in the final stage to secure victory by the tightest of margins, winning contracts worth £320bn, against Astrodyne Delta’s £315bn. Infinity Airspace were not too far behind, on £300bn, with all three impressing the judges and securing contracts.