Economics Society guest speaker Lal Chadeesingh gave pupils an insider’s view of how behavioural economics is being applied to UK public policy – and explained that it all stemmed from the personal interest of David Cameron.
Lal works at the Behavioural Insights Team – a group that was the brainchild of former Prime Minister Cameron, who set it up under the Cabinet after reading the seminal book, Nudge. The team was later spun out into a company part-owned by the Government which now works to improve the effectiveness and efficiency of Government measures.
Headmaster Neil Enright said: “This was a good opportunity for the boys to hear about a different side of Economics beyond finance, and to understand how economic theory can be used in the public interest.”
Year 12 pupil, Ibrahim Al-Hariri, added: ‘The talk introduced a part of Economics that is often overlooked; changing people’s behaviour for their benefit is a fascinating idea that I would love to explore.”
Lal, who read Economics at Durham before completing a Master’s degree in Economics and Public Policy at Bristol, introduced boys to the principles behind behavioural economics as described in Thinking Fast and Slow – another key work about this emerging discipline and one of the first books to introduce it to a wider public. The book contrasts two modes of thought: fast, which is automatic, intuitive and requires little to no effort, and slow, which is conscious, more deliberative and logical. While traditional assumptions among economists and policy-makers about the existence of homo-economicus (a purely rational decision-maker) take no account of this dichotomy, exponents of behavioural economics have used it to develop a theory of predictable irrationality.
The Behavioural Insights Team uses this understanding to tailor policies and their implementation so that they are more effective in generating the desired results, explained Lal, who began his career working in the Civil Service under the then-Business Secretary Vince Cable. It has condensed its guidance into a simple mnemonic, EAST (Easy, Attractive, Social, Timely), for policy-makers to keep in mind.
One assignment taken on by the team was reducing the number of people missing NHS appointments by looking at the wording of text messages sent out to patients. After testing various other forms of wording, they found that stating the material cost to the NHS of missing an appointment was the most effective, with a typical message reading:
- We are expecting you at Mile End Hospital on Sep 16 at 10:00am. Not attending costs NHS £160 approx. Call 02077673200 if you need to cancel or rearrange.
This change reduced missed appointments by 2.6% which, although a diminutive percentage, equates to 400,000 appointments nationwide.
Year 12 economist Mipham Samten said that, to some amusement from the boys, Lal also explained the theory behind painting a small fly on the back of lavatories – a small, subtle image getting men to focus on the task at hand and reducing the chances of spillages by a significant rate.
“Students were rather less amused by another novel application of the EAST framework on behaviour,” added Mipham. “The team had discovered that the effect of sending text messages to parents informing them their child will have an exam soon and asking them to encourage revision was to increase maths score grades by the equivalent of one month’s teaching.”
“Overall,” said Mipham, “Lal’s talk opened the students’ eyes to the numerous material benefits of Economics to the public and many expressed an interest in pursuing professional economics as a career.”
Head of Geography Emily Parry said: “These two guided fieldwork days are carefully structured to assist the boys in selecting their chosen topic for investigation.”
The previous day in Stratford was led by Carlo Roberts from Urban Geography East London, an organisation offering Geography fieldwork programmes. Comparisons were made between the postcodes of E15 and E20 (the new postcode for East Village, which was the Athletes’ Village during the Olympics). Qualitative fieldwork techniques including environmental quality surveys, questionnaires and land-use mapping were conducted.
The UK Mathematics Trust event included a round devoted to Leonhard Euler. Born in Basel, Switzerland, Euler is considered one of the 18th century’s most pre-eminent mathematicians and is known as the ‘father of graph theory’. He notably used graphs when he presented and solved the famous Seven Bridges of Königsberg Problem, demonstrating that it was impossible to devise a journey that would cross all seven bridges in the Prussian city of Königsberg (now Kaliningrad in Russia) only once. Euler also studied topics including number theory, combinatorics (an area of Mathematics concerned primarily with counting), geometry, mathematical analysis, as well as mechanics, fluid theory and music theory.
Group circus, which involved working on practical Mathematics problems
The winning primary schools in the various rounds were as follows:
Ken Cooper (OE 1942–1950), David Farrer (1954–1961) and John Todd (1958–1964) were introduced by Head of History Helen MacGregor. There was an opportunity for the Year 7 boys to ask them questions, which typically focused largely on the disciplinary regime of the time!
At first, all that lay behind the Main Building was the ‘Gun Field’. Later, an unheated, open-air swimming pool was built; boys were expected to swim in it in all weathers.
During his tenure, the strictness of the regime was seen in the use of corporal punishment. The cane was still very much in use and boys could, in the schoolboy slang of the time, be ‘whacked’ for a variety of misdemeanours. The three alumni reported, though, that they accepted this as being a normal part of school education and thought that there was usually good reason for the punishment! Mr Todd recalled going to be caned and being asked to select which of three different canes should be used. He remembered being concerned that it would be very obvious that he had hidden a workbook down the back of his trousers to cushion the blows, although this was, in fact, not commented upon by the master.