Mixing business and pleasure: Young Enterprise team’s market research at the Christmas fair

Mixing business and pleasure: Young Enterprise team’s market research at the Christmas fair

QE’s Young Enterprise group combined fun competitions and festive sales with some serious market research when they took part in Barnet Christmas Fayre.

The Year 10 boys participated in the popular seasonal event as part of the Barnet Teenage Market – a new attraction at the fair this year. Teenage Market is a national initiative that aims to give young people a free platform to showcase their creative talents.

Team member Shounak Pal said: “Throughout the day we were able to sell to visitors and gain invaluable experience.”

The Year 10 Reflex team sold Christmas essentials such as tinsel, wrapping paper and Christmas tree decorations. They also ran three competitions, showing visitors containers and challenging them to guess the number of candy canes and wine gums in their respective jars, as well as the weight of a tin of biscuits.

Academic Enrichment Tutor Lucy Riseborough said: “The competitions were very popular, generating a good profit for the team. They also managed to sell most of their Christmas stock on the day.”

During the event, Reflex also conducted market research into their current physical product, which is a vocabulary flashcard game complementing their educational app.

Among the other stallholders were a Young Enterprise team from The Henrietta Barnett School.
Shilacshan Lingakumar, of the QE team, said: “We thoroughly enjoyed ourselves and found it a great opportunity to sell, and to check out the opposition!”

  • The team can be followed on Twitter and Instagram: search for ye_reflex