Making their mark in direct marketing

Four Year 10 Business Studies teams have won awards in the 2008 Young Direct Marketing Awards after beating off tough competition from more than 170 school teams from across the UK.

The winning teams were announced at an awards ceremony at the Magic Circle Headquarters in London in June.

The scheme is organised by the Direct Marketing Association and the teams were asked to devise a direct marketing campaign, incorporating a direct mail element, for one of three charity partners: Friends of the Earth, the Royal National Lifeboat Institution and the Guide Dogs Association for the Blind.

The Fresh Approach’s Alex Grethe, Tommy Marsh, Anup Desai and Andrew Arnett, and Climate Change Controllers Rolphy Morrell, Roshan Mistry, Charles Morris and Andrew Spencer won Bronze and Silver awards respectively for their campaigns for Friends of the Earth.

Keshav Joshi, Kishan Patel and Dinesh Napal of KDK were highly commended for their entry for the Royal National Lifeboat Institution, while The Bavishi Bunch, Steven Haveron, James Evangelou, Gabriel Adler and Jack Jacobs gained a Silver award for their work with the Guide Dogs Association for the Blind.